AKIT: cross-border e-commerce market grew by 102% in 2016
24.03.2017 90 views
At the same time the domestic e-commerce market (in pieces) increased by as few as 6%.
These data were announced at the joint Russian Post and AKIT (The Association of Internet Trade Companies) during presentation of findings of the Russian e-commerce market research.
According to AKIT President Alexei Fedorov, Russia became a leader among European countries by number of Internet users to reach 84 million (70.4%) in 2016, with 56 million visiting Internet via mobile devices.
The volume of online market in 2016 amounted to 920 billion rubles, a little short of 1 trillion target, 21% growth against 2015. According to Fedorov, such dynamics show that the shock of the crisis is over, and Russians become increasingly aware of the advantages of online shopping.
Past year, the cross-border market turnover amounted to 301.8 billion rubles, showing a 37% increase. Goods deliveries from foreign online retailers reached 233 million pieces, an increase of 102%, while the increase in the number of orders in the domestic market was only 6%.
The share of cross-border trade last year amounted to 33%. The main commodity category was clothing and footwear. Unfortunately, many goods, especially goods for children, had no proper certification, Fedorov notes.
Another noteworthy trend is the growth of e- commerce in the regions. Thus, in North Ossetia, its volume increased by 68.3%, in Mordovia by 65.4%. It is not only due to the economic situation, driving people to look for cheap goods, but also due to the level of Internet penetration.
As for cross-border e-commerce by country, China cross-border e-commerce by country, China is the leader, of course. It accounts for 90% of the number of units sold and 52% of value.
Fedorov noted, that the problem of lowering the duty-free shopping limits still remains, although research shows that the share of parcels of EUR500+ worth is only 1 percent, while 64% of parcels are valued below EUR22.
Statistics on customer reach of Internet platforms is also revealing. The leader is AliExpress, which handled 22.194 million individual orders last year. It is followed by OZON with 8.8 million. Alibaba site was accessed by 4 million users who obviously placed commercial wholesale orders.
Home appliances and electronics is an undisputed driver of e-commerce growth. In 2016 it grew by 17%, reaching 208 billion. Home appliances and electronics account for 17% in the total volume of e-commerce. The only item showing decrease in this category of goods was photo cameras.
Sergey Malyshev, Deputy Director-General of the Russian Post for mail-order business and express delivery, says that in his opinion, the situation with Russian online-stores is not so bad, and Russian Post is making serious efforts to improve their competitiveness, including no-access policy for foreign shops in respect of domestic products.
According to Russian Post, in 2016 it handled 225 million international shipments of commodity goods, twice as much as in 2015. 62% of buyers entrusted delivery to Russian Post.
More details on AKIT study can be found here.