Adobe Predicts Online Sales Will Reach $2 Billion This Cyber Monday
Adobe Systems Inc. released its Adobe Digital Index 2012 Online Shopping Forecast focused on the 2012 holiday shopping season in the U.S. and Europe. The Digital Index analyzed more than 150 billion website visits to more than 500 Adobe retail customers over the past six years in order to forecast sales growth figures and online shopping spikes for the upcoming season. Using predictive analytics technology, the Adobe Marketing Cloud can sift through massive amounts of historical data from the Web’s top retailers to identify patterns and algorithmically predict future results.
Adobe expects Cyber Monday 2012 online revenue for the retail sector to reach $2 billion, growing by 18 percent year-over-year. The company’s data analysis also predicts strong purchasing activity from mobile devices, with mobile representing 21 percent of total online sales this holiday, an increase of 110 percent over last year. Adobe’s online shopping predictions and actual results will also be available on an ongoing basis via a new interactive website that will continuously monitor and update online purchasing data as-it-happens throughout the season.
Key Digital Index Predictive Analyses for the 2012 Holiday Shopping Season
Biggest Online Shopping Days
- Online retail sales are expected to reach a record $2 billion on Cyber Monday (November 26), the biggest online shopping day of the year in the U.S., representing a growth of 18 percent, year-over-year.
- Black Friday (November 23) is expected to be the second largest online sales day of 2012 when retailers will see a sales increase of 12 percent, year-over-year.
- While all retailers benefit from increased Cyber Monday traffic, Brick-and-Click retailers are the segment expected to see the largest spike on Cyber Monday, bringing in nearly 540 percent more than what they do on an average day in 2012. Online-only retailers are expected to see an impressive, yet more modest sales increase of 210 percent this Cyber Monday compared to an average day throughout the year.
- Green Monday (December 10), the second Monday in December and also a high-grossing online sales day, is predicted to outpace Green Monday 2011 by seven percent. The typical retailer can expect to see a sales increase of nearly 150 percent compared to an average day throughout the year.
- Free Shipping Day (December 17), when thousands of merchants offer free shipping online with guaranteed delivery by Christmas Eve, is also expected to grow by 12 percent year-over-year, particularly since it falls on a Monday for the first time since its inception five years ago. Mondays historically are the busiest online shopping days of the week.
Increase in Mobile Sales
- Mobile is expected to represent 21 percent of total online sales during the 2012 holiday season.
- Sales from mobile devices are projected to increase 110 percent this holiday season compared to last year, with sales from tablets constituting 13.5 percent of total sales, more than double that of smartphones (6.5 percent) and other devices such as e-readers (one percent).
- On Black Friday, consumers are expected to use their tablets and phones to shop more than any other day of the year with 24 percent of online visits projected to come from mobile.
Social Media Influences More Purchasing
- Social media referrals to retail point-of-sale websites this holiday season are projected to double compared to last year.
- Out of these social referral sources, referrals from Pinterest are expected to grow the most, doubling from seven percent to 14 percent, year-over-year.