A quarter of tickets on Anywayanyday are sold through mobile devices
10.08.2015 352 views
The average monthly volume of sales through mobile applications reached 23% of the total number of tickets sold, exceeding the last year figures by 8%. The mobile sales grew by 36% on average, with the profits increased by 78% as compared to the same period last year.
Since the beginning of this year, mobile applications have generated 3% more new customers than last year. The ratio of applications uploads by mobile platform has not change much, with Android devices accounting for 75%, iOS - 24%, and Windows Phone - 1%. According to recent data, Android is the leader in terms of the number of installations of the company’s application, while iOS is the leader in sales through the mobile applications offered by the on-line service.
The destinations most popular with the users of Anywayanyday mobile applications include Sochi, Simferopol, St. Petersburg, Tel Aviv and Paris. 74% of air tickets purchased via these mobile applications were issued for a current month departure date. This confirms the hypothesis that mobile sales are the most spontaneous ones.
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