81% of Online Customers are Ready to Pay More for Better Service
The Oracle corporation report “Why Customer Satisfaction is No Longer Good Enough” says that most of respondents (81%) are ready to pay more to get better quality of service. Furthermore about half of the respondents (44%) are ready to increase their expenses more than by 5%.
The brand users are ready to pay more if the following conditions are met: improvement of the total quality of service (40%); quicker access to the information and providing more simple question answering services (35%).
|from 27.02.2017 to 2.02.2017 eTail West 2017|
|from 5.03.2017 to 9.03.2017 EuroShop|
|from 18.04.2017 to 19.04.2017 4th International PLUS-Forum “Online & Offline Retail» 2017|
|from 7.06.2017 to 8.06.2017 8th International PLUS Forum “Cards, Payments and Mobile 2017”|