121 million consumers are expected to shop online on Cyber Monday
30.11.2015 239 views
Because retailers have been offering deals for weeks, many shoppers feel less pressure to shop online on the Monday after Thanksgiving, according to the National Retail Federation.
Fewer consumers are expected to shop online on Cyber Monday than did last year—but that’s likely due to retailers spreading out holiday savings over a longer period of time.
That’s according to a just-released study from the National Retail Federation and Prosper Insights & Analytics, which projects that 121.3 million consumers will shop online tomorrow, down 4.4% from 126.9 million last year. That 121.3 million number represents 49.5% of all consumers, the first time less than half of all shoppers surveyed said they planned to shop on Cyber Monday since 2010. Last year, 52.3% of all shoppers said they were planning to shop online on Cyber Monday.
While fewer people are expected to shop online on Cyber Monday, that’s not necessarily an indication that consumers are expected to shop less this holiday season in general.
“Tomorrow’s gonna be a huge day, there’s gonna be no question about it,” says National Retail Federation CEO Matthew Shay. “We look at this weekend as the season continues to evolve, it’s almost the second quarter now going on halftime whereas once upon a time this is when the game started. We know that’s not the case anymore. The game starts a lot earlier than Thanksgiving weekend.”
Source: Internet Retailer
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