Nontrivial dependencies as a fertilizer for the average check growth Oleg Braginsky, Founder “Troubleshooter School” and Director of “Braginsky Bureau”.
The year of 2014 shook up the restaurant and retail business thoroughly; the tsunami of empty pockets wrecked landscapes. Lazy proprietors are washed away, and inventive ones reinforced their retail piers. Tips in restaurant chains passed into oblivion. A magic wand was needed to stimulate customers to increase consumption and return to pre-crisis standard of living.